Campaign Planning

Identifying your core users is the backbone of most digital advertising practices today, from segmenting and targeting to measurement and attribution. And now, the identifiers that marketers and their partners have used are coming under threat as platforms and regulators work to improve data privacy and protection practices for consumers. Reach us if you want to know more on:

• What opportunities and challenges exist when measuring the offline impact of digital campaigns.

• How marketers and advertisers are responding to identity challenges?

• Major disruptions to digital advertisers’ identity practices.

• Essential tactical and strategic considerations for the future.