Marketing Strategy

Marketers work to stabilise operations by becoming radically efficient with time, resources and budget, while simultaneously planning for future growth and transformation. With a sound marketing strategy founded in marketing intelligence, help streamline a company's activities towards their well founded vision.

Marketing strategy and Market intelligence are inter-related concepts. Where Market Strategy concerns the consumer preferences and a deep understanding of other consumer demographic like race, gender, age, education, annual household income, location, children, employment status, marital status, type of car, disabilities, and more. This data plays an important role in targeting a sub-division of the population by better understanding their preferences.

Social networking sites like Facebook, Instagram, Twitter and others has made marketing easier by providing various demographic tools that provide these data and help run campaigns targeted to specific user groups. Life events such as marriage engagements, college graduation ceremonies, new mothers, or even “Empty Nesters” who have ample time or finances available, can be tracked in real time using the social media analytics. Marketing strategies are then tailor made for the specific user base. The ad-campaigns thus are run to the specific user groups who are more receptive to your message and are potential clients. Extraordinary social experiences are raising the bar—and leading marketers are using social data to personalise cross-channel experiences. A marketer, is ideally placed to become the “cross-functional glue” of customer experience.


Reach us if you want to know more on:

  • How to build effective journeys for your customers on social?

  • Key best practices for every aspect of the social media in business, from listening and engagement to publishing and advertising.

  • How brands are deploying and using social technology to advance their business?